Lavazza, a Turin-based company, leader in Italy and present in over 90 countries around the world, has always been committed to the dissemination and promotion of artistic excellence. Already at the time of Armando Testa’s campaigns, she stood out for her passion for the visual arts.

Thanks to the advice of De Vivo Brand Links Lavazza has launched important sponsorships with companies such as that of the Hermitage Museum in St. Petersburg, with which it has started a multi-year collaboration, collaborating in the preparation of important exhibitions in recent years. 

Another great collaboration is that with the City of Venice, of which Lavazza has become Official Coffee.